Set apart? Make your brand stand out

08/17/2009

Find the "passion point" that makes your franchise unique by thoroughly analyzing your brand, customers and marketplace. "Positioning your brand for competitive success is an on-going process of discovery and reinvention that, hopefully, never ends," suggests re:group incorporated's Janet Muhleman in a recent article of Franchising World magazine.

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Job Title Company Location
Director, Workforce
AIA
Arlington, VA
VP of Video Content Distribution
Calkins Media
Levittown, PA