Paper catalogs spur online sales

08/17/2010 | CustomerThink

Recent research shows that companies that send out traditional catalogs reap the rewards in terms of significantly higher online sales, writes Web analytics expert Charles Nicholls. Paper catalogs play on consumers' love of off-line browsing before committing to an online purchase, he says, and the research points to the benefits merchants can realize when they effectively integrate their selling platforms.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
General Manager
The Container Store
Overland Park, Kansas
Product Developer/Technical Designer
Build-A-Bear Workshops, Inc
St.Louis, Missouri
Brand Marketing Manager
Build-A-Bear Workshop, Inc.
St. Louis, Missouri
Visual Merchandising Design Manager
Bed, Bath & Beyond
Union, New Jersey
Global Competitive Senior Analyst
Whole Foods Market
Austin, Texas