Quickservice chains turn to partners to promote menu items

08/17/2010 | Convenience Store News · QSRMagazine.com

Subway and Sony PlayStation are partnering to promote a new line of Fiery Footlong subs with instant giveaways of gaming products before they're available in stores. The sandwich chain is one of several quickservice companies launching new products and partnerships, including Burger King, which has partnered with World Wrestling Entertainment to include Superstar plush toys in its children's meals.

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Convenience Store News · QSRMagazine.com

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