9 tips for negotiating your way to startup success

08/17/2011 | Portfolio.com

Business owners have to hire employees and deal with investors, so skillful negotiating is vital to getting a startup off the ground, writes Keld Jensen of Copenhagen Business School. One tip for negotiating with investors: Don't only focus on the money. "Do not underestimate the importance of having an investor with expertise in your field or one who can put you in touch with other powerful people who can open doors for you or wield influence," Jensen writes.

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