Cheer markets to digitally savvy consumers with YouTube music video

08/17/2011 | Mashable

Procter & Gamble's Cheer laundry detergent has launched a YouTube music video where items pop up that users can click on in order to enter to win prizes. The video is part of Cheer's push to appeal to to a young, computer-savvy audience, as Cheer's marketing budget is now 100% digital, according to P&G brand manager Jason Wiedemann.

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