Lego mobile campaign yields 1.3% click-through rate

08/17/2011 | Mobile Marketer

A series of ads run by Lego on Google's mobile advertising network promoting the Lego's Duplo line of toys among consumers in Singapore yielded a 1.3% click-through rate. The campaign featured banner ads that directed users either to a mobile-optimized site or a 30-second video.

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