Subway TV spots support no-fry crispy chicken sub

08/17/2011 | MediaPost Communications

Two Subway ads in support of the sandwich shop's new Oven Crisp Chicken sub aim to position the sandwich as a healthier alternative to foods offered by competing quickservice chains. The spots don't offer direct comparisons with other shops' chicken sandwiches, they instead dwell on the fat content of burgers and fries and emphasize the Oven Crisp Chicken sandwich's rich, no-fry flavor.

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