STR: Transient, group demand drive record room sales

08/17/2012 | HotelNewsNow.com

A closer look at the most recent hotel metrics data from STR reveals that transient and group bookings helped the industry sell a record 532 million rooms this year through June. Transient room sales in June rose 5.2% from June last year to more than 17.5 million, while group sales during the same month climbed 5.9% from June 2011 to more than 10.7 million rooms, STR reports.

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