Embracing the showrooming mobile shopper -- How to lower your risk of being "Amazoned" (Sept. 6)
We already know that consumers are using their mobile device to enhance their shopping experience. As smartphone adoption continues to skyrocket, consumers are smarter and more informed than ever before. Instant access to product comparisons, prices and reviews -- all while standing in the aisle -- give the shoppers the upper hand. Retailers have a choice -- embrace mobile to enhance the shopping experience or risk being "Amazoned." Join Vibes' Director of Mobile Solutions Matt Cava to review key insights of a Vibes-commissioned study on the purchase behavior of the mobile consumer and learn key strategies for leveraging mobile to recapture lost revenue. For more details and to register for this free webinar, click here.
Cross Platform Optimization - Utilizing Technology to Move Brands Across Screens (Sept. 25)
The days of running a campaign on only one specific platform are over! Consumers use many devices, so brands need to optimize across all devices to stay on top of the competition. Cross Platform Optimization gives marketers the tools to optimize a campaign in real-time based on their end goal, regardless of the medium. Through real examples of clients who were able to drive significant increases in performance using very simple optimizations, Advertising.com will discuss recent findings and best practices in cross platform optimization. Any brand or agency will find the information helpful in improving marketing results for the future of ad buying across devices. To learn more and to register to attend this free webinar, click here.
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