Twix #TBT campaign pokes fun at the '90s

08/17/2014 | Adweek · MediaPost Communications

Twix has released two 30-second online videos that tie into social media's "Throwback Thursday" trend and use humorous cultural references from the 1990s to explain why new Twix Bites were not introduced sooner. Excuses such as slow dial-up Internet, the Y2K scare and bad hairstyles are included in the campaign.

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Adweek · MediaPost Communications

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