P&G looks to beautify Latin America

08/18/2005 | Miami Herald (free registration), The

Procter & Gamble Co. is hoping to attract more women in Latin America to its growing line of beauty products, already the largest and fastest growing branch of the company. The company has launched a promotional campaign for 130 brands that make up its beauty portfolio, including Olay, Pantene, Miss Clairol, Max Factor and CoverGirl.

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