Brand Connections goes for place-based marketing gold

08/18/2006 | Mediaweek

Brand Connections has created a new division, Brand Connections Snow Sports, which combines recent acquisition SkiView outdoor ad company with its Keeplan Winter Sports. The new unit, which claims to be the largest snow sports media company in North America, has the potential to reach 50 million consumers at 137 mountain resorts, representing more than 400 million media impressions during the winter season.

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