To find your best customers, take off your blinders

08/18/2010 | SpruanceGroup.com

You need an idea of who your most likely customers are, what they want and where to find them -- but you may be wrong, writes Patrick Lefler. "[T]he best lesson to learn is that you may find customers in markets that no one imagined when the product was first developed," he writes. To do this, he argues, you have to get out of the office and go looking.

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