ICrossing joins up with DataXu to better use ad exchanges for display

08/18/2010 | ClickZ

Search firm iCrossing is teaming up with demand-side platform DataXu, which will provide ad optimization and bidding services for display ads on Yahoo!'s Right Media, Google's DoubleClick and other ad exchanges. "We wanted a partner ... that could provide the technical framework in which we can test the effectiveness of multiple data sources for our clients," said Dax Hamman, iCrossing's vice president of display media.

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