Yum! Brands unit Pizza Hut has cut prices on its basic pizzas, which will range from $8 for a medium to $12 for an 18-slice pie. The moves follow a $10 promotion in February that helped drive up sales 6% to 7% in the first quarter and 10% in the second quarter. The quickservice chain's price-driven scheme reflects marketers' continuing concern over the slow pace of the economic recovery, according to this article.
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