Glam Media moves into mobile marketing arena

08/18/2011 | Adweek

Female-focused online publisher Glam Media announced it will start a GlamMobile ad network to help its high-end advertisers begin reaching consumers on their mobile phones. The approach is meant to help brands avoid the hassle of having to worry about creating their own applications or mobile websites. "We want to really use mobile for brand advertising. We want to do the same types of things for high-impact digital advertising across all media," Glam CEO Samir Arora said.

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