The importance of "soft" people skills to your business

08/18/2011 | DC Velocity online

Prices, talent and production methods are important for any company to tout when making a deal, but they no longer help you stand out from competitors, Art van Bodegraven and Kenneth B. Ackerman write. Instead, it's "soft" skills -- personality, service and a communicative and transparent organization -- that will help you get and keep clients, they argue.

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