Tapping social-network data sharpens marketing efficiency

08/18/2011 | VentureBeat

Marketers are beginning to realize that winning over Facebook fans should only be part of their objective -- reaching out to a fan's web of contacts is the next logical goal. Taking this approach, social outreach and the expansion of social networks enables a new efficiency and allows marketers to tap into rapidly growing stores of data and target more precisely and efficiently with marketing that can be managed at the impression level.

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