Viewers of online video are warming up to ads, report shows

08/18/2011 | Adweek

Consumers of free online video have grown increasingly receptive to sitting through ads, especially to watch long-form programming. That is according to a report from FreeWheel, which, after studying billions of online video and ad views, found that viewers usually will sit through as many as three ads when watching long-form programming, but they are less receptive to sponsor messages when viewing videos that are five minutes or shorter.

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