Citrus varietals gain popularity as consumers look to experiment

08/18/2013 | BevIndustry.com

More beverage-makers are experimenting with citrus flavors, particularly for varietal-specific flavors such as tangerine or mandarin, according to Beverage Industry’s 2012 New Product Development Survey. Consumers are becoming "more adventurous in their flavor choices, and selecting a citrus varietal allows experimentation within a pallet of flavors that is still familiar to them," said Cassandra Kaul, market analyst for Kerry. The trend has allowed beverage-makers to introduce new flavors such as passion fruit blended with citrus as a familiar backdrop.

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