Descriptor program aided Best Western's global growth, CEO says

08/18/2013 | BusinessTravelNews.com

Best Western International's descriptor program allowed the company to strengthen its appeal to business travelers and drive its growth across the globe, said Best Western President and CEO David Kong. "What's really encouraging is that the Best Western Plus and Premier descriptors are enabling us to break into markets that were difficult for us in the past. Just a couple of months ago we opened a Best Western Premier in New York City, near Herald Square, and that's been a wonderful success. We just opened the Best Western Premier in Haiti, which also got a lot of interest," Kong said.

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