Denver-based better-burger concept Smashburger has high hopes to win more market share from McDonald's with a winning menu, a local focus and a fast-casual concept that sets it apart from less-pricey quickservice chains, says CEO Dave Prokupek. The chain has grown to 200 stores in its first five years, and Prokupek predicts it will become a 1,000-unit chain with $1 billion in sales by 2018. "We want to become the Starbucks of burgers," the CEO says.
How Smashburger plans to win the burger war
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