MIT study: "Southwest effect" has diminished

08/18/2013 | USA Today

Over the past six years, the "Southwest effect" on lowering airfares has lessened, according to a MIT study. JetBlue Airways and other low-cost carriers now have more of an effect than Southwest Airlines when they enter a market. Southwest spokeswoman Michelle Agnew said the carrier has raised fares in 2013 because "of the fluctuating costs in our industry, fuel being a large contributing factor."

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