Madden makes Kevin Hart go mad in video from Heat

08/18/2014 | Adweek/AdFreak blog · MediaPost Communications

Kevin Hart and Dave Franco are fierce competitors in a wacky "Madden Season" video from agency Heat that promotes EA Sports' Madden NFL 15 video game. "nbsp;'Madden Season' is based on what we know to be true, that beating your friends is the ultimate winning season," said Dana Marineau of EA Sports.

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Adweek/AdFreak blog · MediaPost Communications

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