Retailers use the Internet to drive customers into stores

08/19/2004 | Mass Market Retailers

While retailers like Target are sinking roughly 5% of their marketing dollars into online advertising, consumer packaged goods companies typically devote less than 2% of their marketing budgets to such advertising. Yahoo and ACNielsen have developed a product to assist the CPG sector in getting results by tracking online consumer behavior.

View Full Article in:

Mass Market Retailers

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals