Retailers use the Internet to drive customers into stores

08/19/2004 | Mass Market Retailers

While retailers such as Target are sinking roughly 5% of their marketing dollars into online advertising, consumer packaged goods companies typically devote less than 2% of their marketing budgets to such advertising. Yahoo and ACNielsen have developed a product to assist the CPG sector in getting results by tracking online consumer behavior.

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Mass Market Retailers

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