Retailers use the Internet to drive customers into stores

08/19/2004 | Mass Market Retailers

While retailers such as Target are sinking roughly 5% of their marketing dollars into online advertising, consumer packaged goods companies typically devote less than 2% of their marketing budgets to such advertising. Yahoo and ACNielsen have developed a product to assist the CPG sector in getting results by tracking online consumer behavior.

View Full Article in:

Mass Market Retailers

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Executive Chef - Instructor
The Culinary Institute of America - Nao Restaurant
San Antonio, TX
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL