Baidu promoting better search engine ad tools

08/19/2009 | Wall Street Journal, The

Chinese search engine Baidu is predicting a boost in ad sales following the complete rollout of new tools that distinguish better between paid ads and query results and provide better metrics for clients to track ROI, says chief executive, Robin Li. Phoenix Nest started in April and is now being used by roughly 100,000 marketers, or about 40% of Baidu's client base.

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