Chase targets affluent spenders with Sapphire card

08/19/2009 | Forbes

Flexibility is the focus of a new TV, print and online campaign for JPMorgan Chase's Sapphire card, which targets affluent consumers with a restriction-free rewards program. Spending on the campaign by mcgarrybowen is estimated at $30 million.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY