Magazine ads for new CBS shows come to life

Ads touting the upcoming fall season on CBS appearing in the magazine Entertainment Weekly will feature 40 minutes of video and sound via a thin plastic screen created by Americhip. The video-playing insert is available only in a limited number of subscriber copies sent to New York and Los Angeles. The video ad is itself partly ad-supported -- PepsiCo helped underwrite the expensive placement and there is a spot for Pepsi Max included among the CBS promos.

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Wall Street Journal, The · USA Today · Financial Times (tiered subscription model)

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