Magazine ads for new CBS shows come to life

Ads touting the upcoming fall season on CBS appearing in the magazine Entertainment Weekly will feature 40 minutes of video and sound via a thin plastic screen created by Americhip. The video-playing insert is available only in a limited number of subscriber copies sent to New York and Los Angeles. The video ad is itself partly ad-supported -- PepsiCo helped underwrite the expensive placement and there is a spot for Pepsi Max included among the CBS promos.

View Full Article in:

Wall Street Journal, The · USA Today · Financial Times (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA