Retailers tapping Web 2.0 tools to reach back-to-school shoppers

08/19/2009 | ClickZ

J.C. Penney Co., Sears and Kmart are among the retailers making a major virtual appeal to back-to-school shoppers with microsites geared toward the key teen demographic, special Facebook pages and YouTube clips and targeted search campaigns.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX