5 ways to start and sustain social conversations

08/19/2010 | iMedia Connection

At its core, social-media marketing is about engaging your customers in conversations, writes Peter Platt. To make your conversations more engaging, start by listening carefully, and then facilitate and engage with the conversations you find are already taking place. "You need to look at your objectives, overlay these strategies, and determine which tactics will deliver on your goals," Platt writes.

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