Apple throws all of its support behind iAd, plans to wind down Quattro

08/19/2010 | Wall Street Journal, The · CNET

Apple will shutter mobile-ad company Quattro Wireless by the end of September as it instead focuses its efforts on its iAd network. The move comes eight months after Apple bought Quattro for $275 million. Apple's iAd, started in July, offers interactive ads in iPhone and iPod Touch applications.

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Wall Street Journal, The · CNET

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