Starbucks to test CPG products in coffee shops

Starbucks will use its stores as a place to test out new CPG products before they debut in grocery stores, CEO Howard Schultz said in a growth-strategy memo this week. With sales of the company's popular Via instant coffee drink hitting $100 million recently, the chain's strategy aims to familiarize customers with more new products in the cafes so they will recognize them at the supermarket.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Regional Buyer
Total Wine & More
Potomac, Maryland
Vice President of Marketing
Blair
Warren, Pennsylvania
Commercial Building Products Sales Specialist
Parksite Inc
Columbia, SC
Talent Acquisition Campus Recruiter
TJX Companies Inc.
Other, Massachusetts
Manager, Financial Accounting
Disney
Pasadena, California