Startup aims to make digital textbooks mainstream

08/19/2010 | Wall Street Journal, The

While e-books are exploding in a host of genres, e-textbooks are falling behind. Inkling, a startup begun by a former Apple employee, is one of several new companies that are adapting textbooks for the iPad. The key, these companies say, is creating interactive texts that eschew big blocks of black-and-white text in favor of color pages and video that make the most of touch-screen technology.

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