Why Digg's redesign may give it legs with marketers

08/19/2010 | SocialMediaExaminer.com

Digg's redesign offers opportunities for marketers, argues Neal Rodriguez, because it allows brands to reach targeted audiences, even if they can't reach the site's coveted front page. The site now resembles Twitter, allowing users to follow feeds of links shared by other users they've chosen to connect to, which can be a prime opportunity for reaching potential customers, he notes.

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