Dunkin' Donuts makes virtual goodies available on Facebook

08/19/2011 | New York Times (tiered subscription model), The

Dunkin' Donuts, as part of a deal whose financial terms will not be made public, will be integrated into Electronic Arts' "Sims Social" Facebook game, along with a few other brands and products yet to be revealed. The project is part of a larger effort by Dunkin' to increase its recognition and relevance with consumers, especially the younger demographics.

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