Facebook brand engagement is down 22%, study finds

08/19/2011 | Advertising Age (tiered subscription model)

Consumers are engaging with brands on Facebook at rates 22% lower than they were a year ago, suggesting that many marketers are failing to generate long-term relationships with their followers, according to a Syncapse report. To reverse that trend, brands should focus on regional rather than global campaigns, and on limiting their outreach to leave fans wanting more, Syncapse CEO Michael Scissons writes. "When talking to your fans, more talk is not better. ... If you have nothing interesting to say, don't say anything," Scissons writes.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY