FX Networks and motorcyclist outfitter partner on microsite

08/19/2011 | Direct Marketing News

A new microsite is the cornerstone of a teaming between FX Networks and motorcyclist outfitter Cycle Gear to drive viewers to the fourth season premiere of the "Sons of Anarchy" series and increase the e-mail lists of each company. The "Get into Anarchy" microsite lets consumers enter a contest to win a $2,500 gift certificate at Cycle Gear in exchange for providing their personal contact information.

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