Must-knows for would-be entrepreneurs

08/19/2011 | VentureBeat

Many businesspeople dream of founding startups, but they don't always know what that entails until they're in the trenches. Stuart Wall, who writes that he left a job to co-found a company, shares five of his realizations, including that failure and reinvention are part of the process. "The best tool for most consumer startups involves rolling up your sleeves and building something ugly, seeing how people use it, making it better, then repeating the process," Wall writes.

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