Activate revs up marketing efforts to boost awareness of functional benefits

08/19/2013 | BevNet.com

Enhanced water brand Activate is looking to educate consumers about the benefits of the "fresh vitamins" stored in the cap of the bottle versus vitamins already mixed into the water as the company expands its product lines. The company hopes the social media attention garnered by its "Stop Vitamin Cruelty" billboards in New York and Los Angeles will lend buzz to the launch of its new line for children, Activate Twist.

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