Ad buys on Al Jazeera America are "a big problem" for some

08/19/2013 | Adweek

Advertisers are waiting to see if the new Al Jazeera America can make it in terms of viewers before they feel comfortable buying up its limited inventory, according to ad-buyer sources. The worry stems from the channel name and the potential that advertisers will face negative associations or reactions. "It's going to be a big problem for a lot of people," one buyer said.

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