E-mail marketers fear Gmail's new "promotions" tab

08/19/2013 | Bloomberg Businessweek

Google's 2013 Gmail redesign brought a new tab called "promotions" that separates marketing missives from a user's main inbox. The change could prove beneficial for Google's ad sales, but it has e-mail marketers worried their messages won't reach the mark. "We're definitely hearing about it from our members," Shop.org VP Artemis Berry said.

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