How to build a Facebook photo contest and earn fans

08/19/2013 |

Hosting a successful Facebook photo contest can be a powerful tool for cultivating brand loyalists, but it requires consideration of what prizes to offer, a plan to head off cheaters and a clear call to action, writes Emeric Ernoult. It's also important to make sure the contest is accessible to mobile Facebook users and to promote the contest on your company's website or e-mail list, Ernoult writes.

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