Kenshoo Social: Facebook ads are succeeding, undervalued

08/19/2013 | Mashable

An analysis of 75 billion Facebook ads shows that user engagement is increasing in terms of click rates and interactions, according to digital marketer Kenshoo Social. The company said from the first to second quarter of this year, click-thru rates rose 18.5% and revenues related to Facebook campaigns increased almost 30%. Facebook ads may also be undervalued by as much as 30%, if looking at the service through a "last click conversion" lens, said Kenshoo Chief Marketing Officer Aaron Goldman.

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