An analysis of 75 billion Facebook ads shows that user engagement is increasing in terms of click rates and interactions, according to digital marketer Kenshoo Social. The company said from the first to second quarter of this year, click-thru rates rose 18.5% and revenues related to Facebook campaigns increased almost 30%. Facebook ads may also be undervalued by as much as 30%, if looking at the service through a "last click conversion" lens, said Kenshoo Chief Marketing Officer Aaron Goldman.
Kenshoo Social: Facebook ads are succeeding, undervalued
SmartBrief Job Listings for Media
|Marketing Director, Mobile||
NXP Semiconductors N.V.
|San Jose, CA|
|Director of Digital Media and Marketing||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||