National Public Radio is introducing an advertising unit for its website called Center Stage that seeks to balance the trend toward native ads with the news organization's desire to avoid sponsored content. The large ads expand as the user scrolls down the page, and thick gray lines set them off from editorial content. While the brand will provide creative for the ads, NPR also plans to offer input from sales and editorial staff to make sure the content fits NPR's audience.
NPR experiments with more sophisticated banner ads
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