Ones to watch: Leading businesswomen who are helping brands thrive in China

08/19/2013 | Advertising Age (tiered subscription model)

Advertising Age's Women to Watch in China highlights a number of women who are making a business impact in "one of the world's most important hotspots for marketers," the feature says. Among the women featured are Jane Xu of Hershey and her winning strategy which incorporates deep research into the Chinese consumer, June Bu of Johnson & Johnson and her emphasis on sincerity and messaging to connect with concerned mothers, and Katty Lam of PepsiCo who spearheads the creation of new food blends that speak to the Chinese consumer.

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