Restoration Hardware aims high with upscale rebranding plan

08/19/2013 | TheStreet.com

Restoration Hardware will change its name to RH Atelier as part of a plan to establish the chain as an upscale lifestyle brand. The stores will broaden their selections of luxury lifestyle goods to include apparel, jewelry, accessories and footwear in an effort to fill a niche that analysts and industry experts say is less-crowded. "Department stores play around in this area, but it's really a space that is unoccupied," advertising executive Ellis Verdi said.

View Full Article in:

TheStreet.com

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Merchandise Planner
Academy Sports + Outdoors
Houston, Texas
Chief Information Officer
Total Wine & More
Potomac, Maryland
Vice President, Finance
Total Wine & More
Potomac, Maryland
Human Resources Director, Distribution Services
Bed Bath & Beyond
Union, New Jersey
Associate CAD Designer - Style & Co RTW
Macy's
New York, New York