Restoration Hardware aims high with upscale rebranding plan

08/19/2013 | TheStreet.com

Restoration Hardware will change its name to RH Atelier as part of a plan to establish the chain as an upscale lifestyle brand. The stores will broaden their selections of luxury lifestyle goods to include apparel, jewelry, accessories and footwear in an effort to fill a niche that analysts and industry experts say is less-crowded. "Department stores play around in this area, but it's really a space that is unoccupied," advertising executive Ellis Verdi said.

View Full Article in:

TheStreet.com

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Customer Account Specialist
Strategic Market Alliance
Charlotte, NC
Hardgoods Product Manager
Independent Welding Distributors Cooperative
Indianapolis, IN
Executive Director of Finance
URBN, Inc.
Philadelphia, Pennsylvania
DIRECTOR OF OPERATIONS, BEVERLY HILLS
Ralph Lauren
Beverly Hills, California
Retail Channel Manager
Microsoft
Redmond, Washington