Study: E-mail interaction on mobile lags behind desktop

08/19/2013 | MobileCommerceDaily.com

Consumers are only about half as likely to click-through an e-mail on a mobile device as they are on a PC, according to research by Yesmail Interactive. "It is not new news that marketers should be increasing their mobile marketing efforts, but what is often overlooked is that reaching consumers via mobile is useless if they're not reacting. Marketers need to take a closer look at their mobile e-mail designs and implement mobile-friendly aspects to make it easier for consumers to respond," said Yesmail's Michael Fisher.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY