Transparent packaging dissuades consumers from vegetables, large snacks

08/19/2013 | FoodProductionDaily.com (France)

Consumers are less likely to eat healthy food products offered up in transparent packages than opaque ones, according to a study from MarketWatch. Transparent packaging also dissuaded consumers from eating large snack foods such as cookies, but it boosted consumption of small, colorful candies such as M&Ms. "Clear bags make it easier to be tempted by tasty-looking foods, but they also reveal how much you're about to eat. To increase sales, retailers should offer small foods in transparent packages and large foods and vegetables in opaque containers," Plastic Suppliers account executive Steve Herlehy said.

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FoodProductionDaily.com (France)

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